Care without the cringe

Mild and Kind is a bodycare brand built for the realities most people don’t talk about — things like foot fungus, cold sores, excessive sweating, or chafing. The stuff you deal with quietly, or hide in the back of your cabinet. We think it’s time for that to change.

We make functional, effective treatments that are designed to look good, feel good, and live comfortably in modern routines. Every product combines proven over-the-counter ingredients with intelligent, calming formulas — all wrapped in thoughtful design that belongs in your bathroom, gym bag, or suitcase.

We believe in care that works and feels good. That’s mild in tone, kind in approach, but serious about performance.

You shouldn’t have to choose between something that works and something you’re proud to use. So we built a brand that does both — rooted in discretion, empathy, and efficacy.

Because taking care of yourself shouldn’t feel like a secret.